Morashid

Morashid is a Saudi-made smart energy tracking device designed to help households reduce electricity consumption and live more sustainably. The challenge was repositioning the brand in a market unfamiliar with energy monitoring technology—communicating both the product's practical value and its alignment with Vision 2030's sustainability goals. The brand needed to feel accessible, trustworthy, and nationally relevant without being overly technical or distant. Through rebranding, we repositioned Morashid as both a household tool for reducing energy costs and a stepping stone toward the Kingdom's environmental ambitions. The brand strategy and visual identity balance simplicity with purpose—making smart energy tracking feel achievable and meaningful for Saudi consumers. The result: a brand built to educate, engage, and drive behavior change while supporting national sustainability initiatives.